The Boujad carpets are found in the small region of Haouz between the Middle Atlas region and the Atlantic Ocean.
The weavers of this region are called, “free women, the masters of the abstract.” They use Berber motifs and designs with a special focus on individual creativity. These designs reflect an urban influence, where they use red, pink and orange geometry and abstraction. They are normally of medium thickness and shagginess. Boujad carpets appeal to the senses thanks to the beauty of their forms and the tribal authenticity that they communicate.
Travel notes: On our way to Boujad one of our pastimes was to go from Souk to Souk. We would discover unknown fruits, vegetables, grains, fabrics and vintage objects that we didn’t even know existed.